Production notes from Producer Mecca Adams—
Two brothers, John and Mickey Chohany, born and raised in Williamsburg, VA took over Second Street Restaurant. The brothers are personally active in the restaurant, ensuring the quality of each patron’s experience. From the moment you cross the threshold, you are a family guest, and to share with family, friends and business associates, is the reason the Chohany brothers are in business. Together Cox Media and the Chohanys created two commercials with this value in mind.
Mark Bradley and I walked in the meeting with a storyboard and script called “Voices,” a concept with little copy but driven by strong images and phrases to describe a feeling and experience. Our script and storyboard was close to what they were looking for. Mickey was sold on the idea but John wanted to go in another direction. Each are passionate about their restaurant, they wanted to express and relay to viewers, Second Street is not “uppity” and pricey…WOW is the phrase Mickey and John continued to use to describe the restaurant. WOW — This is a nice place; WOW — the prices are reasonable.